Online marketing is one of the most effective ways of attracting prospective customers to your company's site. A proper online marketing campaign is one of the best ways of establishing good relations with customers. Today, most people turn to the Internet for information. It has become their primary mode of conducting research about products and services. In such a scenario, online marketing courses are being provided free of cost to educate people about the importance of using the Internet as a marketing tool.
The list here comprises free online marketing courses on various digital marketing topics and disciplines. Available by Adobe, Inc., LinkedIn, Kaspersky, Microsoft Business Solutions, Yahoo! Answers, and The Learning Annex. These programs help students acquire new skills in terms of creating business campaigns, product branding, search engine optimization, web conversion, and many more. All these skills can help an individual to become an expert in his/her selected area of expertise and also improve his or her market motive.
Coursera is one of the platforms that provide free courses on various topics related to digital marketing specialization. Coursera provides coaching in the field of digital marketing. This platform allows learners to assess proficiency and enhance their knowledge through various self-test programs. The subjects covered in the course are SEO, affiliate marketing, social media, PPC, etc. Some of the subjects that can be learned through Coursera free training are statistics, keyword analysis, PPC, link building, email marketing, etc.
Another digital marketing course that is available at no cost is the Content Marketing Course. This course can be used for analyzing the market and for making effective content marketing strategies for increasing the visibility and traffic on the Web. The content marketing course helps learners to choose the correct keywords and to optimize the content on the Web. The Content Marketing Courses at Coursera enables users to increase their knowledge in various areas like search engine optimization (SEO), article marketing, social media optimization, etc.
The third digital marketing course from Coursera that is worth consideration is Social Media Marketing. In this program, marketers are taught about effective social media optimization techniques that allow them to advertise the products and services they offer and create a good user-engagement on the platform. To get the optimum advantage of social media to make use of popular social sites such as Facebook, Twitter, LinkedIn, YouTube, Digg, StumbleUpon. The marketers can also hire the services of experienced SEO firms for optimizing their websites and blogs.
An interesting concept that is gaining popularity is the blogging platform called "blogger". With the help of bloggers, digital marketing gurus are able to introduce their ideas to the audience without having to worry about their presentation. With the help of blogging, the gurus are able to reach out to the audience and convince them about the merits of their product or service. The blogging platform provided by the blogger is very easy to use and provides all the basics that are required for effective blogging.
Last but not least is the free online marketing courses on Full Stack Digital Marketer where the gurus will be taught the secrets of search engine optimization and how to drive maximum traffic to their sites. The principles of online marketing are fully discussed under the training provided by the online gurus. The topics on online marketing will include pay per click advertising, social media marketing, banner advertising, affiliate marketing, etc.
Last but not least is the course entitled "Social Media Marketing For Newbies" which is offered by Smart Juice University. This is another free online marketing courses that teaches the basics of social media marketing. The topics included in this course are traffic generation methods, website promotion, social media management, PPC advertising, etc. Some of the topics that are covered under the training provided by Smart Juice University are article writing, video creation, video marketing, list building, and email marketing.